Privacy Policy
Last updated: 17th March 2026
This Privacy Policy explains how Elizabeth Alice Walter, trading as Wonderland Socials (“we”, “us”, “our”), collects, uses, stores and protects your personal data when you visit our website, purchase our Services, or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data in a transparent, fair and lawful manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. By using our website or purchasing our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
Data Controller: Alice Walter, trading as Wonderland Socials
Website: https://www.wonderlandsocials.com/
Email: [email protected]
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. What Personal Data We Collect
We may collect and process the following categories of personal data about you:
2.1 Data you provide directly to us
• Full name
• Email address
• Phone number (where provided)
• Business name and information
• Billing address and payment information
• Information you provide when completing our contact or enquiry forms
• Information you share with us in the course of receiving our Services, including via email, WhatsApp or other communications
• Login credentials for social media platforms (where shared with us for the purpose of providing our Services)
2.2 Data collected automatically
• Technical data such as your IP address, browser type and version, time zone setting and operating system, collected when you visit our website
• Usage data such as the pages you visit, how long you spend on them and how you navigate our site
2.3 Data received from third parties
• Payment information processed via our payment processors (Stripe and/or PayPal). Please note that we do not store your full card details — these are handled securely by our payment processors directly
• Data relating to your activity on our course or membership platform (e.g. Kajabi, Teachable or Thinkific), including enrolment, login and progress data
• Data received via Facebook/Meta, including where you interact with our Facebook Page, Facebook groups, or where we run advertising campaigns using the Meta Ads platform
3. How We Use Your Personal Data
We use your personal data for the following purposes and on the following legal bases:
To provide our Services to you — including managing your account, delivering courses and memberships, and communicating with you about your purchase. Legal basis: Contract.
To process payments — we share necessary data with our payment processors (Stripe and/or PayPal) to take and manage payments securely. Legal basis: Contract.
To send you service-related communications — such as purchase confirmations, account information and updates about your Services. Legal basis: Contract.
To send you marketing communications — where you have opted in, we may contact you with news, offers and updates about our products and services via email. You may unsubscribe at any time. Legal basis: Consent.
To manage our email marketing — we use a third-party email marketing platform (such as Mailchimp or Flodesk) to send and manage communications with you. Legal basis: Consent / Legitimate Interests.
To respond to your enquiries — when you contact us via our website contact form or otherwise. Legal basis: Legitimate Interests.
To improve our website and Services — using anonymised or aggregated usage data to understand how our website is used and to improve our offering. Legal basis: Legitimate Interests.
To comply with our legal obligations — such as keeping financial records for tax purposes. Legal basis: Legal Obligation.
To run advertising campaigns — we may use the Meta Ads platform (Facebook/Instagram) to run targeted advertising. This may involve the use of the Meta Pixel on our website, which collects data about your visit. You can manage your ad preferences via your Facebook account settings. Legal basis: Legitimate Interests / Consent.
4. Sharing Your Personal Data
We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our business, solely for the purposes described in this policy. These include:
• Payment processors: Stripe and/or PayPal — to process payments securely.
• Email marketing platforms: Such as Mailchimp or Flodesk — to manage and send email communications.
• Course/membership platforms: Such as Kajabi, Teachable or Thinkific — to host and deliver our courses and memberships.
• Facebook/Meta: Where we use the Meta Ads platform or Meta Pixel for advertising purposes.
• Professional advisors: Such as accountants or legal advisors, where necessary.
All third-party processors are required to handle your data securely and in accordance with applicable data protection law. We only share the minimum data necessary for each purpose.
We may also disclose your personal data where required to do so by law or by a regulatory or governmental authority.
5. Third-Party Platforms — Important Notice
Our Services may involve guidance and strategy relating to the use of third-party social media platforms, including Facebook groups and other online communities. Please be aware of the following:
• Wonderland Socials is entirely independent of Meta Platforms, Inc. and all other third-party platform operators. We are not affiliated with, endorsed by, or connected to any such platforms.
• Any personal data you choose to share within third-party platforms, groups or communities is governed by those platforms’ own privacy policies and terms of service, over which we have no control.
• We strongly recommend that you review the privacy policy and terms of service of any third-party platform before sharing personal data on it.
• We accept no responsibility for the data practices of any third-party platform or community group.
6. How Long We Keep Your Data
We will only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.
• Client and contract records are retained for 6 years following the end of our contractual relationship, in line with our legal obligations.
• Financial and payment records are retained for 6 years for tax and accounting purposes.
• Marketing data (email list subscribers) is retained until you unsubscribe or request deletion.
• Enquiry form data is retained for up to 12 months unless a contractual relationship follows.
• Course and membership access records are retained for the duration of your access and for a reasonable period thereafter.
When your data is no longer required, we will securely delete or anonymise it.
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
• Right of access: you have the right to request a copy of the personal data we hold about you.
• Right to rectification: you have the right to ask us to correct any inaccurate or incomplete data we hold about you.
• Right to erasure: you have the right to request that we delete your personal data in certain circumstances.
• Right to restriction: you have the right to ask us to restrict the processing of your data in certain circumstances.
• Right to data portability: you have the right to receive your personal data in a structured, commonly used and machine-readable format.
• Right to object: you have the right to object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.
To exercise any of your rights, please contact us at [email protected]. We will respond to your request within one month. We may need to verify your identity before processing your request.
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
8. Data Security
We take the security of your personal data seriously. We have implemented appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration or disclosure. These include secure password management, use of reputable and compliant third-party platforms, and restricted access to personal data.
Where we share data with third-party processors, we ensure they have appropriate security measures in place. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Some of our third-party service providers (such as email marketing platforms, payment processors and course platforms) may be based outside the UK or European Economic Area (EEA). Where your data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as the use of Standard Contractual Clauses or reliance on adequacy decisions.
For further information on the safeguards used by our specific third-party providers, please refer to their respective privacy policies.
10. Children’s Privacy
Our Services are not directed at, and are not intended for use by, anyone under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. The most current version will always be available on our website, and the “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.
Where changes are material, we will take reasonable steps to notify you, for example by email or by a notice on our website.
12. Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:
Name: Elizabeth Alice Walter, trading as Wonderland Socials
Email: [email protected]
Website: https://www.wonderlandsocials.com/
We aim to respond to all queries within 5 business days.
